Current:Home > MyThom Browne's win against Adidas is also one for independent designers, he says -Infinite Edge Learning
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-13 20:21:03
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (24566)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Hailey Bieber Will Influence You to Try TikTok's Viral Latte Makeup Trend
- Kate Spade 24-Hour Flash Deal: Get This $300 Tote Bag for Just $83
- Gilgo Beach Murder Suspect's Wife Files for Divorce Following His Arrest
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- Disney Singer Lea Salonga Calls Out Fans for Sneaking Backstage to Take Pic
- Kylie Jenner, Cardi B and More Stars Who've Shared Plastic Surgery Confessions
- Maria Menounos Shares Insight Into First Weeks of Motherhood With Her Baby Girl
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Billie Eilish Mourns Death of Beloved Dog Pepper
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- Prepare for More Smoky Summers in the Midwest and Northeast
- Taylor Swift Lets Out the Ultimate LOL While Performing Song About Kanye West Feud
- Facing a Plunge in Salmon Numbers in the Kuskokwim and Yukon Rivers, Alaskans Seek a Voice in Fishing Policy
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- What is AI? Experts weigh in
- Bella Hadid Seeking Daily Treatment for Lyme Disease Amid Health Journey
- You Probably Missed This Sighting of Ariana Grande and Ethan Slater Together
Recommendation
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
Jamie Lynn Spears Details How Public Scrutiny Over Britney Spears Drama Impacted Her Teen Daughter
Country’s Largest Grid Operator Must Process and Connect Backlogged Clean Energy Projects, a New Report Says
As Wildfire Smoke Recedes, Parents of Young Children Worry About the Next Time
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
The Nordstrom Anniversary Sale 2023 Has the Best Deals on Footwear from UGG, Birkenstock, Adidas & More
Federal Money Begins Flowing to Lake Erie for Projects With an Eye on Future Climate Impacts
Q&A: Heather McTeer Toney Reflects on the Ongoing Struggle for Environmental Justice in America