Current:Home > ContactIndexbit-Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Infinite Edge Learning
Indexbit-Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
Ethermac Exchange View
Date:2025-04-07 01:55:48
Sweetgreen,Indexbit it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (57284)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Tallulah Willis, Bruce Willis' daughter, shares she was diagnosed with autism last year
- Beauty YouTuber Jessica Pettway Dead at 36 After Cervical Cancer Battle
- Power ranking all 68 teams in the 2024 NCAA Tournament bracket based on March Madness odds
- Tom Holland's New Venture Revealed
- Uncomfortable Conversations: Did you get stuck splitting the dining bill unfairly?
- Uncomfortable Conversations: Did you get stuck splitting the dining bill unfairly?
- Country Music Hall of Fame: Toby Keith, James Burton, John Anderson are the 2024 inductees
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Trump is making the Jan. 6 attack a cornerstone of his bid for the White House
Ranking
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Best Micellar Water for Removing Your Makeup and Cleansing Your Face
- Pair accused of defrauding, killing Washington state man who went missing last month
- R. Kelly seeks appeals court relief from 30-year prison term
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Best Micellar Water for Removing Your Makeup and Cleansing Your Face
- Missing NC mother, 2 young children found murdered in Charlotte, suspect arrested: Police
- U.S. weighing options in Africa after Niger junta orders departure from key counterterrorism base
Recommendation
Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
Cleanup continues in Ohio following tornados, severe weather that killed 3
Experimental plane crashes in Arizona, killing 1 and seriously injuring another
Tallulah Willis, Bruce Willis' daughter, shares she was diagnosed with autism last year
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Oregon man found guilty of murder in 1980 cold case of college student after DNA link
Student at Alabama A&M University injured in shooting
Federal court rules firearm restrictions on defendants awaiting trial are constitutional